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Research papers

The winning marketing strategy of a Japanese company in a tough environment

After a brief history of marketing in Japan, the market environment and the strategy of Japanese companies in 1983 is discussed, as the first subject of the presentation. Japanese marketers believe that innovative product development is the most...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: Shoji Murata
June 15, 1983
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Citation

Murata, S. (1983a, June 15). The winning marketing strategy of a Japanese company in a tough environment. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-winning-marketing-strategy-of-a-japanese-company-in-a-tough-environment